Saturday, May 16, 2009

Audi will unveil next-gen A8 in November

2009 will be very busy for Audi as the carmaker is not only launching the V10-powered version of the R8, the new TT-RS, the A5/S5 Cabrio, A5 Sportback, A4 Allroad, the S4, and a Q7 facelift, but also the new A8.

The current Audi A8 has been on sale since 2003 and since that time has only received a minor facelift to keep it fresh alongside the updated Mercedes Benz S-Class, Lexus LS and new BMW 7-series. The minor styling changes implemented during the recent facelift will have to soldier on for at least another year as the next-generation ‘D4’ A8, according to Audi CEO Rupert Stadler, won’t arrive until the second half of next year as a 2011 model.

Speaking at the carmaker’s annual meeting, Stadler said the new A8 will be “the sportiest luxury sedan in its class" and that it will be unveiled for the first time in late November. Pricing hasn’t been announced but don’t expect much to change from the $74,875 starting price for the current 4.2L V8 model.

Recent reports have speculated that Audi may introduce a new four-cylinder version overseas. While this model will almost certainly miss out on a U.S. launch, a smaller V6 option may be heading Stateside for the first time and this could see the starting price of the range actually fall from current levels.

A prototype for the car has been spotted undergoing cold weather testing on a number of occasions, but always hidden beneath the current D3 body. Tell-tale signs that the prototype was the next-generation model included extended fender flares, a stretched wheelbase and wider track.

As the rendering suggests, the design of the new model will be an evolution of the current car. The aluminum spaceframe body will carry over, saving engineers more than 150kg compared with a conventional steel body. The car’s final curb weight is expected to range from between 3,630lb (1,650kg) and 4,180lb (1,900kg) depending on the model specification. The newest rendering diverges somewhat from earlier previews of the car with new slotted lower air intakes in the front air dam and redesigned LED-edged headlights.

Distinguishing features will be a large single-frame grille, LED daytime running lights and a coupe-like profile. In a previous interview, Audi's chief designer Stefan Sielaff explains: "The first generation was very dogmatic and product-design-like. With the second generation, the theme was 'elegance'—softer, flowing lines. The upcoming third generation will be stronger, sharper, and more precise."

Sielaff also revealed that the new A8 will be “the first of a new styling language at Audi”.


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